The HUG is a plush, sensory companion that is designed to be cuddled. Its soft body, weighted limbs, and beating heartbeat create a hugging sensation.

In addition to emitting a heartbeat, the technical component of the HUG can play music of your choice via Bluetooth. It is specifically designed to bring comfort and joy to individuals living with dementia. Its comforting texture and long arms and legs provide a soothing embrace, while its heartbeat and gentle music help ease anxiety and feelings of loneliness.

The HUG can serve as a supportive companion throughout the day, night, and during challenging moments. It can be a great conversation starter and source of genuine connection, helping individuals feel safe and loved. The HUG's soft material and weight can alleviate anxiety, including when getting dressed, during personal hygiene care, and at night.